However on Monday evening the I’m A Celeb star suddenly came over all shy while attending an event in Dublin, as she refused to pose without her coat on.
Josie Gibson, on the other hand, was more than happy to show off the results of all her hard work and happily posed in a very tight, bright yellow dress.
Why so shy? Helen kept her dress under wraps while Josie Gibson was more than happy to show off her incredible figure
The 22-year-old looked relatively sophisticated in a camel coloured Diane Von Furstenberg coat and a pair of nude peep-toe heels.
Beneath the coat a grey dress could be seen poking out beneath, which looked as if it could be the sensational £525 Agent Provocateur 'Thora' dress she was spotted in last year.
Wow: It's not often that Helen fades into the background but next to Josie on Monday night she really did
Work it: Josie look delighted as she posed for the cameras while Helen looked rather coy
Cheeky: As they posed for a picture or two cheeky Josie went to grab one of Helen's famous assets
The dress in question features an extremely plunging neckline while the back ties up with a corseted detail.
The suddenly shy Helen didn’t wear her usual amount of make-up as she attended the recording of the TV series Wagons Den.
Having a feel: Josie laughed loudly as she reached in to touch one of Helen's famous breasts
Canary: The yellow dress really flattered Josie's figure, showing off her recent weight loss
It's thought that filming for the TV show had to be pushed back after ditzy Helen missed her 3.15pm flight and had to wait until 7.30pm to catch the next one to Dublin.
While Helen kept it all under wraps, former Big Brother star Josie Gibson looked incredible in a Lycra body-con dress from Celeb Boutique .
Posing with her hands on her hips, with her head back laughing the 27-year-old looked a shadow of her former self.
Pals: Helen posed with Brian Dowling while Josie stood with Geordie Shore's Jay Gardner
Look who it: CBB presenter Brian Dowling and Helen Flanagan looked excited to see each other on Monday evening
Not taking it off: Helen said she didn't want to take off her coat because her dress was too revealing
It’s fair to say though that all eyes were on her figure, rather than anything else.
Josie is well-known for her yo-yo diet tendencies, having lost the weight and subsequently piled it all back on again numerous times over the past few years.
Looks familiar: Helen's grey dress could be seen beneath her coat and it looked like one she wore last year
On her way: Helen tweeted a picture of herself before the TV show in the revealing dress, giving a glimpse of her cleavage
At the time she said: 'It's taken me over six months to lose nearly 4st and I couldn't be prouder of myself.
'In fact, from now on you'll probably be confusing me with Miranda Kerr. Kind of. I'll honestly never be fat again and looking to the future doesn't fill me with fear like it used to.'
Racy: On Monday images emerged of Helen apparently completely naked