But while all the famous faces in the jungle will be struggling with the extreme circumstances, Helen Flanagan will be suffering more than others.
The pretty actress has opened up about her battle with panic attacks and depression in a new interview with Reveal magazine, adding that the mental health issue was one of the main reasons for her quitting her role as Rosie Webster in hit ITV soap Coronation Street.
Opening up: Helen Flanagan has spoken about her
battle with depression and crippling panic attacks in a new interview
with Reveal magazine
However, Helen is fully aware that opening up about her battle with depression might leave her open to some negative criticism - given that she lives in a huge £6,500-a-month mansion with her footballer boyfriend Scott Sinclair.
She said: 'People will think I’m an ungrateful cow.
Happier than ever: Helen lives in a £6,500-a-month mansion with footballer Scott Sinclair
She said: 'If he moves again, it's not certain I'll come. I love him, but I'm my own person. Like, if I wanted to move to London for my career and he was still in Manchester, we'd make that work too.
'I won't just follow him around wherever he goes. We've done long distance before and actually It was quite romantic.
'We got on so well because the time we had together was limited, which made special.'
And while Helen is certainly making the most of her new WAG lifestyle, regularly seen out shopping in Manchester, she insists that she is spending her own money and not her boyfriend's hard-earned cash.
She said: 'Scott earns his money and I earn mine. When you see me shopping, I'm buying my own things.
'Being called a WAG isn't frustrating, I'm proud of my boyfriend, but I'm never going to be a stay-at-home housewife.'
Screen star: Helen starred as Rosie Webster in Corrie for 13 years until she quit in February